Jefferson’s Honickman Center – Case for Support
Opened in April 2024, the Honickman Center is a modern outpatient healthcare facility located in downtown Philadelphia. As the newest building in Jefferson’s expanding footprint, the Honickman Center is a testament to Jefferson’s forward-thinking approach to healthcare, integrating high technology and high-touch healthcare in one seamless design. This case for support provides Jefferson’s major donors with an inside look at the features of the building, its impact on the local healthcare ecosystem, and the design differentiators that make it a compelling beneficiary for their philanthropic support. The graphic design was meant to replicate the language of the building itself, providing a open, modern feeling while providing high-level overview of the patient experience and a menu of philanthropic naming opportunities.
Frazier Family Coalition for Stroke Education & Prevention – Impact Report
The Frazier Family Coalition is a collaborative public health project between Jefferson Health and Temple Health, established by a philanthropic gift from the Frazier Family. Each year, provide the Fraziers with a comprehensive recap of the prior year’s events, programs, and impact on the community. This annual report helps to further steward our relationship with the Coalition’s principal donors, instilling trust in our capacity to lead this initiative and expand our program to meet the needs of the community we serve. The document offers a compelling visual design that clearly articulates a year’s worth of impact.
Redesigning the Goodman Emergency Trauma Center – Campaign Prospectus
The Emergency Trauma Center at Jefferson Abington Hospital is undergoing a major renovation to decrease patient wait times, increase capacity, and improve the overall function and operation of the space. With a goal of raising $30M, this philanthropic case for support articulates the need for this renovation and the impact it will have on the local community.
The Style Catalog – At What Cost
At What Cost is a theme-based reading series and curatorial practice initiated by the writer Jessica Scicchitano. She creates spaces for writers to respond to a single, unifying theme—both through in-person reading series events and publications. As her collaborator, I design and edit her website, social media graphics, and publications. The Style Catalog below is the second publication in the series. I created the visual layouts for the writing, art, and editorial photoshoot. I also created “fake” advertisements and trompe l’oeil interpolations to fill the magazine with ephemera that emphasized materiality, dimension, and a compelling design language. This magazine was then published on the At What Cost website, which I also designed: https://style.atwhatcost.me/
Robert M. Whitehead 